{"id":460,"date":"2020-05-03T21:39:42","date_gmt":"2020-05-03T20:39:42","guid":{"rendered":"http:\/\/www.dxtr.co.uk\/?page_id=460"},"modified":"2024-03-19T20:48:00","modified_gmt":"2024-03-19T20:48:00","slug":"3rd-party-app-integration","status":"publish","type":"page","link":"https:\/\/www.dxtr.co.uk\/index.php\/3rd-party-app-integration\/","title":{"rendered":"Case Study 4 – Stuffstr"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”231deg” background_color_gradient_stops=”#32fc7f 0%|#2db6d8 97%” custom_margin=”||-60px|||” custom_padding=”0|0px|3px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” width=”85%” min_height=”420px” custom_padding=”20px|40px|20px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”8%||||false|false” global_colors_info=”{}”][et_pb_divider color=”#ffffff” divider_weight=”3px” _builder_version=”4.21.0″ max_width=”100px” module_alignment=”left” custom_margin=”||20px||false|false” custom_padding=”||20px|” animation_style=”none” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”Powering the Circular Economy” button_url=”https:\/\/www.dxtr.co.uk\/index.php\/case-study-2-e-commerce-website\/” admin_label=”Feature 01″ _builder_version=”4.22.2″ header_font=”Montserrat|800|||||||” header_text_color=”#ffffff” header_font_size=”42px” header_letter_spacing=”-1px” body_font=”Montserrat||||||||” body_text_color=”#ffffff” body_font_size=”18px” body_line_height=”1.4em” use_background_color=”off” custom_button=”on” button_text_color=”#bc0101″ button_bg_color=”#ffffff” button_border_color=”#ffffff” button_border_radius=”0″ button_letter_spacing=”2″ button_font=”Montserrat|||on|” button_use_icon=”off” button_custom_margin=”||||false|false” button_custom_margin_tablet=”” button_custom_margin_phone=”-60px||40px||false|false” button_custom_margin_last_edited=”on|phone” text_orientation=”left” background_layout=”light” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”|0px||0px||” custom_padding_last_edited=”on|phone” animation_direction=”bottom” button_text_color_hover=”#6eba01″ button_border_color_hover=”#6eba01″ button_border_radius_hover=”0″ button_letter_spacing_hover=”2″ button_bg_color_hover=”rgba(0,0,0,0)” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#6eba01″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

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Interactive prototype contributes to a new client win and business investment.<\/p>\n

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\"Stuffstr<\/p>\n

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My Role<\/h4>\n

Product Design + Strategy \/ Research \/ UI Design\u00a0 \/\u00a0 <\/span>UX Design \/ Email Design \/ Content Design \/ Interactive Prototyping<\/span><\/p>\n

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The Team<\/h4>\n

Chief Product Officer \/\u00a0<\/span>Business Analyst \/\u00a0<\/span>Front End Developer
Back End Developer \/ E-commerce consultant<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services Header” _builder_version=”4.22.2″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”231deg” background_color_gradient_stops=”#32fc7f 0%|#2db6d8 97%” custom_margin=”||0px||false|false” custom_padding=”0|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ width=”60%” custom_padding=”80px|20px|80px|20px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.2″ text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”24px” text_line_height=”1.4em” custom_padding=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Stuffstr is a recommerce start-up that integrates with a brand’s e-commerce site. Customers sell unused garments back to the retailer, enjoy fashion and sports in a responsible, sustainable way, and maximise the lifetime value of everything they buy.<\/p>\n

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Problem<\/p>\n

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A pilot with our funding partner had significantly underperformed.<\/p>\n

I was tasked to propose improvements to increase engagement ahead of a new client pitch.<\/p>\n

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Solution<\/p>\n

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Redesigned onboarding and physical collateral.<\/p>\n

Identified discovery touchpoints in the prospect’s e-commerce app, leveraging their UI and UX patterns to prototype a seamless integration of our service.<\/p>\n

Devised an email follow-up sequence to encourage service completions.<\/p>\n

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Business Impact<\/p>\n

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A new client win and business investment.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services Header” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px|20px|20px|20px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/08\/stuffstr-process-illustration-1.png” alt=”Stuffstr process Illustration” title_text=”stuffstr-process-illustration” _builder_version=”4.22.2″ width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px||0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”rgba(0,0,0,0.04)” custom_margin=”40px|||||” custom_padding=”1px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” custom_margin=”40px|auto||auto|false|false” custom_padding=”||0px|||” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonials Section Title” _builder_version=”4.22.2″ header_font=”Montserrat||||” header_text_align=”center” header_font_size=”36px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” max_width=”710px” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”13px|||||” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]<\/p>\n

Users and Audience<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.16″ max_width=”100px” custom_padding=”||20px|” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.2″ width=”85%” custom_padding=”20px|0px|20px|0px|false|false” border_color_all=”rgba(0,0,0,0.2)” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2020\/05\/Nitesh.png” alt=”User = Nitesh, Keen runner” title_text=”Nitesh” _builder_version=”4.16″ width=”35%” custom_margin=”10px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ header_3_font=”Montserrat||||||||” min_height=”6px” custom_margin=”-1px||||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Nitesh<\/h3>\n

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KEEN RUNNER
<\/span>Runs every day, whatever the weather<\/p>\n

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Goals<\/strong><\/h4>\n

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  • Recoup the cost of replacing worn-out gear<\/li>\n<\/ul>\n
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    “I get through a LOT of running gear, but I hate just throwing it away”<\/i><\/span><\/p>\n<\/blockquote>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2020\/05\/Sarah.png” alt=”User = Sarah, Environmentalist” title_text=”Sarah” _builder_version=”4.16″ width=”35%” min_height=”110px” custom_margin=”7px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ header_3_font=”Montserrat||||||||” min_height=”6px” custom_margin=”0px||||false|false” custom_padding=”0px||0px|||” global_colors_info=”{}”]<\/p>\n

    Sarah<\/h3>\n

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    ENVIRONMENTALIST
    Frugal, value conscious, likes to look good but worries about her carbon footprint<\/p>\n

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    Goals<\/strong><\/h4>\n

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    • Extend the life of unused clothes<\/li>\n
    • Reduce environmental impact<\/li>\n
    • Maybe make a little bit of extra money<\/li>\n<\/ul>\n
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      “I want my old stuff put to good use – I’d rather someone else had the benefit of them”<\/i><\/span><\/p>\n<\/blockquote>\n

      <\/span><\/p>\n

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      Zayne<\/h3>\n

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      FASHION LOVER
      High disposable income, regularly updates wardrobe<\/p>\n

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      Goals<\/strong><\/h4>\n

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      • Stay on trend<\/span><\/li>\n
      • Make the most of money spent<\/li>\n<\/ul>\n
        \n

        “I’m a sucker for the latest trainers but I spend way too much, too often”<\/i><\/span><\/p>\n<\/blockquote>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”2px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ width=”100%” custom_padding=”40px|20px|0px|20px|false|false” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonials Section Title” _builder_version=”4.16″ header_font=”Montserrat||||” header_text_align=”center” header_font_size=”36px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]<\/p>\n

        Process<\/h1>\n

        [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.16″ max_width=”100px” custom_padding=”||20px|” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.22.2″ width=”85%” custom_padding=”20px|0px|20px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”Review existing communications” image=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/communications.png” alt=”Icon of a megaphone, indicating communications” image_icon_width=”50%” icon_alignment=”left” _builder_version=”4.22.2″ _module_preset=”default” body_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n

        The trial was led by editorial in the partner’s app, plus a series of emails for app users. I also looked at the design of the Stuffstr return bag and its instructions.<\/span><\/p>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”Research competitors” image=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/research.png” image_icon_width=”50%” icon_alignment=”left” _builder_version=”4.22.2″ _module_preset=”default” body_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n

        I looked at other used clothing services, marketplaces, and traditional e-commerce.<\/span><\/p>\n

        Depop, Vinted, Bagista, Vestiare, Trove,\u00a0<\/strong>
        Asos Marketplace, Ebay, Gumtree, JD Sports, Zara, BooHoo, Religion, Nike<\/strong><\/p>\n

        \u00a0<\/span><\/p>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”Understand %22Green%22 Domain” image=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/green.png” alt=”Icon of a leaf, indicting green businesses and environmental concerns” image_icon_width=”50%” icon_alignment=”left” _builder_version=”4.22.2″ _module_preset=”default” body_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n

        I reviewed businesses with a strong environmental focus, non-profits and other cause-related concerns<\/span> for learnings around branding and messaging, e.g.\u00a0<\/span><\/p>\n

        Treehugger, Innocent Drinks, Patagonia, Veja, Nudie Jeans, RSPCA, Just Giving, Grist, Friends of the Earth<\/strong><\/p>\n

        \u00a0<\/span><\/p>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Identify discovery touchpoints” image=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/identify-touchpoints.png” alt=”Icon showing a phone with a magnifying glass, indicating app research” image_icon_width=”50%” icon_alignment=”left” _builder_version=”4.22.2″ _module_preset=”default” body_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n

        I reviewed the partner’s e-commerce app to determine potential opportunities to discover the Stuffstr trade-in proposition.<\/p>\n

        [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ width=”85%” custom_padding=”20px|0px|20px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”Montserrat|800|||||||” text_text_color=”#000000″ text_font_size=”34px” global_colors_info=”{}”]<\/p>\n

        Key takeaways<\/p>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”||||||||” width=”60%” global_colors_info=”{}”]<\/p>\n

          \n
        • Discovery was limited to a single editorial article in our partner’s e-commerce app<\/li>\n
        • Due to concerns about our fulfillment capacity, further touchpoints had not been explored<\/li>\n
        • Tone should not be too preachy, lecturing or shocking<\/li>\n
        • Authenticity is valued<\/li>\n
        • Design for users focused on environmental concerns<\/li>\n
        • Other users may be more motivated by savings<\/li>\n
        • To build trust, integrate the Stuffstr proposition within the partner app, rather than an external site<\/li>\n
        • Execution of the Stuffstr returns bag and instructions was rudimentary,\u00a0 undermining trust in our service and negatively impacting the partner’s brand<\/li>\n
        • Untapped opportunity to schedule multiple follow-up emails to encourage engagement and increase Stuffstr bag returns<\/li>\n<\/ul>\n

           <\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_direction=”71deg” background_color_gradient_stops=”rgba(0,0,0,0) 0%|rgba(0,0,0,0) 100%” background_color_gradient_start=”rgba(0,0,0,0)” background_color_gradient_end=”rgba(0,0,0,0)” background_image=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2020\/05\/process-flow-dark.png” parallax=”on” min_height=”720px” height=”1000px” locked=”off” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.22.2″ custom_padding=”20px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”100%” custom_padding=”20px|20px|0px|20px|false|false” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonials Section Title” _builder_version=”4.16″ header_font=”Montserrat||||” header_text_align=”center” header_font_size=”36px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]<\/p>\n

          Potential Discovery Touchpoint Examples in-app<\/span><\/h1>\n

          [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.16″ max_width=”100px” custom_padding=”||20px|” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” width=”85%” custom_margin=”0px||40px||false|false” custom_padding=”20px|0px|20px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ header_4_font=”Montserrat||||||||” header_4_text_color=”#000000″ custom_margin=”-5px||||false|false” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n

          Homepage<\/strong><\/h4>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Stuffstr-discovery-01-Home.png” alt=”App homepage showing hero banner” title_text=”Stuffstr discovery 01 Home” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ header_4_font=”Montserrat||||||||” header_4_text_color=”#000000″ custom_margin=”-5px||||false|false” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n

          Menu<\/strong><\/h4>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Stuffstr-discovery-02-Menu.png” alt=”App menu showing new category for Trade-in pages” title_text=”Stuffstr discovery 02 Menu” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”0px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ header_4_font=”Montserrat||||||||” header_4_text_color=”#000000″ custom_margin=”-5px||||false|false” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n

          Product Filter<\/strong><\/h4>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Stuffstr-discovery-03-Filters-1.png” alt=”Product listing filters showing new Trade-in category” title_text=”Stuffstr discovery 03 Filters” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ header_4_font=”Montserrat||||||||” header_4_text_color=”#000000″ custom_margin=”-5px||||false|false” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n

          Menu<\/strong><\/h4>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Stuffstr-discovery-04-Listing.png” alt=”Product listing page, showing %22Trade-in%22 eligibility badge on items” title_text=”Stuffstr discovery 04 Listing” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”0px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ header_4_font=”Montserrat||||||||” header_4_text_color=”#000000″ custom_margin=”-5px||||false|false” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n

          Product Detail<\/strong><\/h4>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Stuffstr-discovery-05-Detail-1.png” alt=”Product listing page, showing Trade-in eligibility banner” title_text=”Stuffstr discovery 05 Detail” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ header_4_font=”Montserrat||||||||” header_4_text_color=”#000000″ custom_margin=”-5px||||false|false” custom_padding=”||1px|||” global_colors_info=”{}”]<\/p>\n

          Product Detail – Description<\/strong><\/h4>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Stuffstr-discovery-06-Descriptione.png” alt=”Product detail description, showing Trade-in eligibility” title_text=”Stuffstr discovery 06 Descriptione” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ width=”100%” custom_padding=”20px|20px|0px|20px|false|false” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonials Section Title” _builder_version=”4.16″ header_font=”Montserrat||||” header_text_align=”center” header_font_size=”36px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]<\/p>\n

          Prototyping app integration<\/span><\/h1>\n

          [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.16″ max_width=”100px” custom_padding=”||20px|” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_direction=”71deg” background_color_gradient_stops=”rgba(0,0,0,0) 0%|rgba(0,0,0,0) 100%” background_color_gradient_start=”rgba(0,0,0,0)” background_color_gradient_end=”rgba(0,0,0,0)” background_image=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-22-at-18.48.04.png” min_height=”800px” locked=”off” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”231deg” background_color_gradient_stops=”#32fc7f 0%|#2db6d8 97%” custom_margin=”||-60px|||” custom_padding=”0|0px|3px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.22.2″ _module_preset=”default” width=”85%” min_height=”420px” custom_padding=”20px|0px|60px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”4%||||false|false” global_colors_info=”{}”][et_pb_divider color=”#ffffff” divider_weight=”3px” _builder_version=”4.21.0″ max_width=”100px” module_alignment=”left” custom_margin=”||20px||false|false” custom_padding=”||20px|” animation_style=”none” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”Prototype” button_url=”https:\/\/www.dxtr.co.uk\/index.php\/case-study-2-e-commerce-website\/” admin_label=”Feature 01″ _builder_version=”4.22.2″ header_font=”Montserrat|800|||||||” header_text_color=”#ffffff” header_font_size=”42px” header_letter_spacing=”-1px” body_font=”Montserrat||||||||” body_text_color=”#ffffff” body_font_size=”16″ body_line_height=”1.4em” use_background_color=”off” custom_button=”on” button_text_color=”#bc0101″ button_bg_color=”#ffffff” button_border_color=”#ffffff” button_border_radius=”0″ button_letter_spacing=”2″ button_font=”Montserrat|||on|” button_use_icon=”off” button_custom_margin=”||||false|false” button_custom_margin_tablet=”” button_custom_margin_phone=”-60px||40px||false|false” button_custom_margin_last_edited=”on|phone” text_orientation=”left” background_layout=”light” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”|0px||0px||” custom_padding_last_edited=”on|phone” animation_direction=”bottom” button_text_color_hover=”#6eba01″ button_border_color_hover=”#6eba01″ button_border_radius_hover=”0″ button_letter_spacing_hover=”2″ button_bg_color_hover=”rgba(0,0,0,0)” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#6eba01″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

          I built an interactive prototype of the partner’s app in Figma, to show how a user’s trade-in journey would integrate.<\/p>\n

          Design patterns used modified versions of existing components from the product purchase journey, for familiarity and a coherent product experience.<\/p>\n

          [\/et_pb_cta][et_pb_cta button_url=”https:\/\/www.figma.com\/proto\/EbMeFN2jcCtoZEaLhvel5f\/X—JD-Native-App—High-Fidelity-Clickable—for-portfolio?page-id=0%3A1&type=design&node-id=89-53&viewport=401%2C486%2C0.03&t=NUpzPmstxoDewlCt-1&scaling=scale-down&starting-point-node-id=89%3A53&mode=design” disabled_on=”on|on|on” admin_label=”Feature 01″ _builder_version=”4.22.2″ header_font=”Montserrat|800|||||||” header_text_color=”#ffffff” header_font_size=”42px” header_letter_spacing=”-1px” body_font=”Montserrat||||||||” body_text_color=”#ffffff” body_font_size=”12px” body_line_height=”1.4em” use_background_color=”off” custom_button=”on” button_text_color=”#bc0101″ button_bg_color=”#ffffff” button_border_color=”#ffffff” button_border_radius=”0″ button_letter_spacing=”2″ button_font=”Montserrat|||on|” button_use_icon=”off” button_custom_margin=”||||false|false” button_custom_margin_tablet=”” button_custom_margin_phone=”-60px||40px||false|false” button_custom_margin_last_edited=”on|phone” text_orientation=”left” background_layout=”light” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” custom_padding_tablet=”” custom_padding_phone=”|0px||0px||” custom_padding_last_edited=”on|phone” animation_direction=”bottom” link_option_url=”https:\/\/www.figma.com\/proto\/EbMeFN2jcCtoZEaLhvel5f\/X—JD-Native-App—High-Fidelity-Clickable—for-portfolio?page-id=0%3A1&type=design&node-id=89-53&viewport=401%2C486%2C0.03&t=NUpzPmstxoDewlCt-1&scaling=scale-down&starting-point-node-id=89%3A53&mode=design” link_option_url_new_window=”on” button_text_color_hover=”#6eba01″ button_border_color_hover=”#6eba01″ button_border_radius_hover=”0″ button_letter_spacing_hover=”2″ button_bg_color_hover=”rgba(0,0,0,0)” disabled=”on” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#6eba01″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

          \"figmaView in Figma<\/p>\n

          [\/et_pb_cta][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”4%||0px||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.dxtr.co.uk\/wp-content\/uploads\/2023\/09\/Stuffstr-iphone-homepage-mockup.png” alt=”Stuffstr homepage mockup on an iphone” title_text=”Stuffstr-iphone-homepage-mockup” _builder_version=”4.22.2″ _module_preset=”default” transform_rotate=”0deg|0deg|5deg” width=”130%” custom_padding=”|||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.22.2″ custom_padding=”0|0|0px|0px|false|false” bottom_divider_style=”slant” bottom_divider_color=”#111111″ bottom_divider_flip=”horizontal” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ width=”100%” custom_margin=”59px|auto||auto|false|false” custom_padding=”40px|20px|0px|20px|false|false” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonials Section Title” _builder_version=”4.16″ header_font=”Montserrat||||” header_text_align=”center” header_font_size=”36px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]<\/p>\n

          Outcome and Takeaways<\/h1>\n

          [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”3px” _builder_version=”4.16″ max_width=”100px” custom_padding=”||20px|” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ width=”85%” custom_padding=”20px|0px|100px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n

          A new client win<\/strong><\/h4>\n
          \n

          For an integrated service, it’s critical to show your solution in context. High fidelity, branded interactive prototypes show how a service fits seamlessly into an existing website or app, taking on styling and UX cues from the host product. The pitch didn’t just win the client, they invested too.\u00a0<\/strong><\/span><\/p>\n<\/div>\n

          <\/div>\n
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          [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n

          Imposter syndrome be damned<\/strong><\/h4>\n
          \n

          Unlike agencies where roles and processes are clearly defined, in a start-up, you\u2019ll often wear multiple hats<\/strong>. Uncertainty and imposter syndrome is always around the corner, especially if you\u2019re stepping outside your comfort zone. Do your research when you\u2019re building a new service, sure, but don\u2019t waste time second-guessing yourself<\/strong>. That\u2019s what testing is for. It’s OK to be wrong sometimes. You need to fail fast and iterate.<\/strong><\/span><\/p>\n<\/div>\n

          \n
          \u00a0<\/span><\/div>\n<\/div>\n
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          [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n

          UX doesn’t start or end on-screen<\/strong><\/h4>\n
          \n

          A user\u2019s experience isn’t confined to the bubble around the product you’re building. Consider ALL the possible touchpoints, sometimes the problem might be happening off-screen.<\/strong><\/span><\/p>\n<\/div>\n

          <\/div>\n
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          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n

          Be consistent<\/strong><\/h4>\n
          \n

          Maintain visual consistency<\/strong> across all touchpoints<\/strong> in a user\u2019s journey, especially when the journey crosses both analog and digital domains<\/strong>. Be mindful that physical collateral often has a longer shelf-life than digital.\u00a0<\/span><\/p>\n<\/div>\n

          \n
          \u00a0<\/span><\/div>\n<\/div>\n
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          [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n

          You’ll have an easier time if you make life easy for others<\/strong><\/h4>\n
          \n

          Although not the case in this example, working with third parties where you don\u2019t have control over how your product is presented can<\/em> be challenging. The bigger the partner, the longer it will take for decisions to get through their hierarchy. Push to work directly with the most senior decision-makers possible. Respect their time and make it easy for them to decide: present clearly articulated and rationalised solutions, not problems.\u00a0<\/span><\/p>\n<\/div>\n

          \n
          \u00a0<\/span><\/div>\n<\/div>\n
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          \n
          <\/div>\n<\/div>\n

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          Stuffstr<\/p>\n

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          Team Machine<\/p>\n

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          London Stock Exchange<\/p>\n

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          Homeserve UK<\/p>\n

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          Redington<\/p>\n

          [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

            Interactive prototype contributes to a new client win and business investment.      My Role Product Design + Strategy \/ Research \/ UI Design\u00a0 \/\u00a0 UX Design \/ Email Design \/ Content Design \/ Interactive PrototypingThe Team Chief Product Officer \/\u00a0Business Analyst \/\u00a0Front End Developer Back End Developer \/ E-commerce consultantStuffstr is a recommerce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-460","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":112,"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/460\/revisions"}],"predecessor-version":[{"id":2581,"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/460\/revisions\/2581"}],"wp:attachment":[{"href":"https:\/\/www.dxtr.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}